Brand Marketing
Built and executed end-to-end marketing & visual systems for the largest student running club. NYU Product Management Club and Tech@NYU, focusing on content, branding, and audience engagement. Cohesive visual identities and high-performing video content drove a 125+% increase in Instagram engagement, alongside sponsorship decks and outreach strategies that supported partnerships and community growth.
Adobe Student Ambassador
As Co-President and Adobe Student Ambassador, I led marketing strategy and content creation to promote workshops, collaborations, and recruitment initiatives. My role focused on driving visibility, engagement, and community growth through targeted social media campaigns.
Marketing & Communications
Designed 30 promotional graphics and 10 original reels using Canva, Adobe CC, and CapCut to market events, workshops, and competitions.
Researched trending design styles and analyzed brand color palettes to produce cohesive, on-brand visuals for every campaign.
Created event coverage and engaging reels that reached over 122,000 views and boosted Instagram profile activity by 125% in 90 days.
📈 122,572 total views on campaign content
📈 +125% profile activity increase in 90 days
Marketing & Engagement
Produced 3 high-performing reels and 9 slide campaigns using Adobe Creative Cloud, showcasing event highlights, tutorials, and community spotlights.
Analyzed reel performance to optimize content length and storytelling, resulting in +2,200 account views in a single campaign week.
Created visually cohesive event promotions, with top-performing posts (Adobe x TechNYU and Photoshop Workshop) exceeding 1,600 views each.
Impact
📈 +2,206 account views in one week
📈 Highest reel reached 2,306 views in 14 days
📈 Multiple slide posts surpassing 1,500 views within two weeks
