Brand Marketing
At NYU Product Management Club, led visual branding and event campaign design with Canva and Adobe CC, driving a 125% increase in Instagram engagement through original reels and strategic content. Developed sponsorship decks and outreach materials for campus and industry partners.
Adobe Student Ambassador
As Co-President and Adobe Student Ambassador, I led marketing strategy and content creation to promote workshops, collaborations, and recruitment initiatives. My role focused on driving visibility, engagement, and community growth through targeted social media campaigns.
Marketing & Communications
Designed 21 promotional graphics and 4 original reels using Canva and Adobe CC to market events, workshops, and competitions.
Researched trending design styles and analyzed brand color palettes to produce cohesive, on-brand visuals for every campaign.
Created event coverage and engaging reels that reached over 122,000 views and boosted Instagram profile activity by 125% in 90 days.
Impact
📈 122,572 total views on campaign content
📈 +125% profile activity increase in 90 days
Marketing & Engagement
Produced 3 high-performing reels and 9 slide campaigns using Adobe Creative Cloud, showcasing event highlights, tutorials, and community spotlights.
Analyzed reel performance to optimize content length and storytelling, resulting in +2,200 account views in a single campaign week.
Created visually cohesive event promotions, with top-performing posts (Adobe x TechNYU and Photoshop Workshop) exceeding 1,600 views each.
Impact
📈 +2,206 account views in one week
📈 Highest reel reached 2,306 views in 14 days
📈 Multiple slide posts surpassing 1,500 views within two weeks
