Dec 2025 – Mar 2026 · Design & Marketing Intern
The Burnouts & Phia
As a Design & Marketing Intern at The Burnouts, I worked at the intersection of brand storytelling and growth marketing—creating content that reflected the founders' identity and performed on social. I used audience insights and performance data to guide creative decisions and drive engagement across channels.
Role
Design & Marketing Intern
Platforms
TikTok
Timeline
Dec 2025 – Mar 2026
Company
The Burnouts/Phia
“The design solution is not to make something beautiful,
but make something effective.”
Approach
Approach
Great content needed to be both visually compelling and performance-driven. I focused on connecting branding with marketing strategy, ensuring every piece not only looked cohesive but also generated engagement. Each asset went through an iterative process: designing for the scroll, testing against audience data, and refining based on performance metrics such as comments, shares, and reach.
I collaborated closely with the founders, Marketing Manager, and Growth Manager to maintain a consistent brand voice across channels while optimizing content to capture attention and encourage audience interaction.
An ad I edited for Phia.
Results
Results
Over four months, the content I designed and edited drove meaningful reach:
1M+
Views across platforms
5K+
Comments on Instagram + TikTok
Multiple posts drove high comment engagement and strong audience growth. A clear brand voice, backed by data-informed creative decisions, can meaningfully move the needle.
Data-driven design isn't about following the algorithm. It's about understanding what your audience actually cares about, then crafting something that earns their attention.
Canva open, AirPods in, cables everywhere. The glamorous reality of content creation.