Hi! This is Helen Xu (Shoe)
Discovering at the intersection of design, marketing, and product. Turning ideas into interactive stories and meaningful moments.
The Burnouts (Phia)
Marketing & Design Intern
Created marketing content and social campaigns for the Burnouts hosted by Phoebe Gates and Sophia Kianni, while supporting brand visibility for their Series A startup, Phia.
G & Co. Global
B2B UX Design
Supported B2B enterprise experience design through UX research, digital strategy, and client-ready deliverables for global brands.
Marketing & Design
Director of Marketing
Adobe, Tech@nyu Club, Product Management Club.
Planmo
Mobile APP, UX Researcher
Planmo is a lightweight social planning app that helps friends quickly coordinate time together.
Vignette
Creative Producer & Interactive Designer
Through human–computer interaction, participants could walk through their memories, experiencing them as a shared, immersive journey.
Interaction Design
Human Computer Interaction Designer
Human–computer interaction through sensors, Arduino systems, and playful storytelling.
The Burnouts
2025-2026
G & Co. Global
2025-now
Adobe Ambassador Program
2025-now
ESPN Streaming Show
2024
Product Management Club
2025-now
Tech@nyu
2026-now