Helen Shoe

Research, experience audit, and strategic design recommendations behind the redesigned shopping journey for Turkey's leading denim brand.

interTabs

Placeholder tagline for the interTabs case study.

An AI-powered travel journal that turns personal memories into interactive digital worlds to collect, revisit, and share.

1M+ views across Instagram + TikTok. Content strategy and visual design for the media company co-founded by Phoebe Gates and Sophia Kianni.

Princess Cruises · 2026

End-to-end journey mapping across onboarding, navigation, and conversion flows.